Good Google Search Rankings Pay Off

"If you build it, they will come." That's a great line for the movies, but it sure doesn't work as far as web site traffic is concerned. If traffic is desired, good Google rankings for your targeted keywords are a good first step. However, even after you get good rankings, you'll want to make your listings in the search engine results invite visitors to click through to your website. You can have the snappiest, most up-to-date web site on just about any topic and still not get a single visitor.

One of the best ways to make this happen is to get your web site ranked in Google's top 10 search results for your keywords. And hopefully, you've had a professional perform proper keyword research for you. You can rank number 1 for "automated espresso widget shoes", but it won't bring you traffic if no one is using that phrase in a search query. And because Google enjoys the greatest market share by far of all of the search engines, it makes sense to make good Google rankings an objective in your search optimization program and budget for it accordingly. In fact, millions of people around the world perform simple and advanced Google searches each day on topics so far reaching it's mind boggling.

Getting a site high in the Google rankings for highly competitive keywords is by no means easy and it may take a very concerted and long-lasting effort to accomplish this objective. It also means you need to aware of what your competitors - in those case, those sites that rank in the top 10 for your keyword phrase - are doing to get there. A rule of thumb is that the more competitive your targeted keyword phrase - the higher the number of websites trying to rank for that phrase - the more time, effort and expense you should expect. This is especially true for websites in their first year of existence as search engines, especially Google, place greater value on the sites that have been around the longest.

Getting into Google's search results pages isn't enough to turn a web site into a success. Studies have shown that users are most likely to click one of the first 3 or 5 results (depending on which study you believe is the most reliable). Others suggest only the top 10 will do. However, I've seen traffic come in from a search engine query when the site placed within the top 100. That's because Google offers the option to display 100 results on a single page. While it's primarily advanced users who use that setting, they can still mean business for your site.

Contact us to find out how you can improve your search rankings for Google (AOL shows essentially the same results as Google), Yahoo and MSN. They're the big 3 (although Ask is gaining ground) and what you do to improve those results will help you improve in the other search engines. The great thing about Boss Design is that not only can we provide you with a great web design and offer you highly professional web development services, we can also optimize your website and offer ongoing website promotion plans to improve and maintain your search rankings, to keep you up with and ahead of your competition, to build your traffic and increase your sales. We're a one-stop when it comes to the web. We love what we do and it shows.

Remember, if you promote it, they will come!