10 Tips for Choosing the Right SEO Partner

Jonathan Ashton of Media Post Publications provides 10 Tips for Choosing an SEO Partner

For the most part, I'd agree with his recommendations. However, I don't believe that all good and worthy SEOs belong to SEMPO. In my opinion, many potential SEO clients couldn't afford the majority of those who belong to SEMPO. I'm not dissing the organization, by any means, but membership in a single organization doesn't necessarily make either an affordable or ethical SEO specialist, in my mind and joining such an organization just because everyone who is anyone is part of it isn't a very good reason for joining, either.

The best thing you can do is steer clear of promises and guarantees, because no one can guarantee you number 1 rankings - especially not overnight - not even the folks who belong to SEMPO. Search engine optimization is a long process that's subject to ever-changing algorithms and stiff competition. What you really need to do is put a balanced Internet marketing services campaign into your web strategy for ongoing and lasting improvements.