Consider Alexa Ranking In Search Engine Optimization
There are many things publishers should take into account when developing a web strategy with search engine optimization in mind. One particular aspect that might be overlooked in the shuffle is Alexa ranking.
Alexa is a creation of Amazon.com. It is a different kind of ranking system that might not necessarily be as "important" in the grand scheme of things as Google ranking, for example, but it still can play a big role in a site's income. Alexa tracks a site's traffic via a special toolbar that can be installed on browsers. When people with this toolbar visit sites, it counts toward Alexa ranking.
Although some consider the system unfair, the reality is that many advertisers use it to determine what sites they might want to invest their advertising dollars in. Alexa ranking is also sometimes used to help determine the rates a particular site can fetch. With this in mind, coming up with a good web strategy that includes Alexa ranking can be important to a site's overall success.
Boss Design has an article on search engine optimization and Alexa ranking that offers some insight on how to build ranking with this site. The most solid path to take is to create a site that people want to visit.
Boss Design can help on this front. The company specializes in web development from the ground up, covering all aspects of design and strategy along the way.
3 comments:
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I disagree with the Alexa post. Who actually uses the Alexa bar, I would never. I already have too many bars on my browser. I think Alexa should be looked at last if anything.
Nice blog so for.
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